As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Alfred Sloan, of GM, invented market segmentation and differentiation, in the 1920’s, to create a brand in the automobile market. Quickly, this brand overtook the Ford Model T, and became the leading car brand in 1920 America. At the time this happened, the Ford Model T had a market dominance that was seen to be insurmountable. Sloan was able to create his brand through the wise use of the social media that was available at the time. He is a bench mark for us to study.At this point, it is imperative that we define the word “social media”. We have to understand this term to understand how Sloan created his brand, and to draw analogies for our day. A key word is the word “media”. Media has the connotation of sharing and communicating information.A definition could be the set of Web-based broadcast technologies that enable the democratization of content. This gives people the ability to attain content from publishers, enlarge on the content, and to create new content. A key component of social media is the personal engagement between brands and customers—the creation of a friendship. Naturally, Sloan didn’t have the social media platforms that we have today to communicate. To create his brand, Sloan did communicate and engage. He went to dealerships. He talked to salespeople and to citizens. Modern marketers use social media platforms to communicate. Sloan became the social platform by which brands and customers communicated to one another. Sloan, just as we today, use platforms to learn information from customers that aid us in our creation of modern brands. This is why the Alfred Sloan should be studied by contemporary social media marketers.At the time this happened, it was thought that the Ford Model T was so dominant in the car market space that it could never be overtaken. The Model T had been around for more than a decade. In the 1920’s, in spite of that, the Model T was just coming into its own. Two thirds of all cars registered in the United States in 1923-1924 were the Ford Model T.Henry Ford had done a masterful job in creating a brand for the Model T. By the early 1920s, the Model T had attained such vivid brand recognition that nearly every prospective first-car buyer understood the distinction between an automobile and a—FORD.Ford’s branding was so masterful that it was able to position the Model T as a necessity, and not a luxury. Henry Ford was able convince people that they needed dependable, affordable transportation. The Model T was branded as the best alternative to this. In the environment that Ford and GM operated in the 1920s, there were few single purchases that were above $100. At just a few hundred dollars, the Model T solved one of the most significant problems the average person had—how to get around.This created a problem for General Motors. To survive, long-term, they had to expand their market. A brand had to be created that would compete against the Model T. Alfred Sloan faced a dilemma that many modern day marketers face. He had to create a strong brand, virtually overnight. He did what modern marketers do in creating a brand. He used social media to engage customers—-Sloan’s social media is that he talked to customers. He began to notice changes in the dynamic of the market that allowed him to create a brand for GM.The tool that social media offers to a marketer is great speed. The reason why social media is so fast is because there is such huge scale. A successful marketer engages with customers. This allows a marketer to quickly grasp the subtle changes that take place that change the entire dynamic of a market. This is what social media did for Sloan, and it is what social media does for a contemporary marketer.Today, this is done through Facebook and Twitter. A marketer engages with customers through the “comment” section. Social media platforms have great scale. Contemporary marketers are able to engage with a great many customers in a short time. Facebook has 1/3 of the world at its platform.Naturally, Sloan didn’t have this scale, but he did talk to enough people to understand some trends that would allow him to create a brand that would offset the Model T. The American society was changing. It now had a middle-class with disposable income. America had a leisure class. The car was no longer just a means of transportation. People were at different stages of their life and they wanted a car to communicate that.Sloan understood the importance of segmenting his market. Sloan created a brand for every pocketbook. Early in your life and your career, you originally would purchase a Chevrolet. As your career progresses, you graduated to Pontiac and Buicks. When you become successful you purchase the Cadillac.Sloan was able to grasp this subtle change through his use of his personal media. Henry Ford didn’t grasp how society was changing and this is why GM was able to quickly create its own brand that quickly overtook the Ford Model T in the 1920’s.Dean Hambleton